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The Works
From trends and tips to strategy and execution - we cover it all A to Z
Marketing on a Budget: Why Strategy Doesn’t Have to Cost an Arm and a Leg
Marketing on a budget doesn’t mean cutting corners,it means being strategic. Learn how to create a smart, affordable marketing plan that helps your business grow.
Marisa Smolka
Oct 223 min read
3 Reasons Your Marketing Isn't Working (And How to Fix It!)
You're posting. You're boosting. You're trying all the things. And yet crickets... Maybe a like here and there. A random inquiry. But...
Marisa Smolka
May 294 min read
What Kind of Marketing Do I Really Need?
Struggling to figure out what kind of marketing support your small business really needs? This blog post breaks down the three main types: full strategy, specialized support, and DIY marketing. Learn how to choose the right approach based on your goals, budget, and available resources. Plus, get access to free tools like our quiz and planning worksheet to help you make smarter decisions. Whether you're just starting out or ready to scale, there's a support level that fits you
Marisa
May 146 min read
Marketing Your Small Business During National Small Business Week (and Beyond!)
Tips on how to make the most of National Small Business Week 2025 with smart marketing moves that build connection and boost your brand.
Marisa
Apr 246 min read
Marketing Like a 4-Year Old: What My Daughter Taught Me About Engaging Customers
Marketing is just grown-up show & tell. Get excited, tell your story, and make people care—just like a 4-year-old with a purple camera!
Marisa
Apr 93 min read
Marketing is Like Packing for a Family Trip: What Spring Break Can Teach Us About An Effective Marketing Strategy
Marketing is like packing for a trip—plan ahead, stay flexible, and focus on what matters. Learn how to streamline your strategy!
Marisa
Apr 16 min read
7 Reasons Hiring a Marketing Strategist is a Smart Investment for Your Small Business
Running a small business means lots of juggling. Hiring a marketing strategist can help you attract, engage and convert your customers.
Marisa
Mar 204 min read
AI Can Supercharge Your Marketing—But Here’s the Catch
Artificial Intelligence isn't just a buzzword - it's a game -changer that can boost your marketing, if you use it wisely!
Marisa
Mar 32 min read
Trendsetting 2025: 6 Marketing Moves That'll Make You the Talk of the Town
The marketing landscape has been evolving rapidly and 2025 is no different. Here are the top 6 marketing trends I'll be watching out for.
Marisa
Feb 263 min read
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