
WHO WE ARE
Smart strategy.
Bold ideas.
No Fluff


At Kit and Caboodle, we help small businesses show up smarter, with strategic markting that's tailored, tactical and totally doable.
Whether you need the whole caboodle or just a few essentials,, we're here to get it done - with brains, heart and a little bit of magic.

Meet Marisa, Founder & Marketing Powerhouse
Hi, I’m Marisa Smolka, the strategist, creative brain, and caffeine-fueled engine behind Kit and Caboodle Marketing.
With over two decades of experience, I’ve been deep in the marketing world, from big campaigns to scrappy startups. I created Kit and Caboodle to give small businesses a smarter, simpler way to make marketing work without the full-time team (or full-time chaos).
I bring strategy, structure and spark to every project - backed by results, not fluff. Small but mighty, I’ve been called fierce, fearless, and the kind of partner who shows up and gets $*!% done.



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Girl mom, dog mom, chaos coordinator
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Cold brew in hand, big ideas on deck
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Equal parts marketing magician and hype squad
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Wordsmith with a soft spot for good design
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Reality TV junky (the good trash only, don't judge!)
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Here to help you find your story, tell it well and show up like a boss

Why We Exist
Kit and Caboodle exists to make smart marketing accessible for growing business.
We believe: