7 Reasons Hiring a Marketing Strategist is a Smart Investment for Your Small Business
Marisa- Mar 20
- 4 min read
Updated: Apr 27
Running a small business is no small feat. You're likely juggling product development, customer service, finances, trying to make a profit, and oh yeah - marketing. While marketing is a crucial part of growing your business, it can often be overlooked or be the first thing to get pushed aside when time is limited and resources are tight.
That's where a marketing strategist can help. A strategist doesn't just throw content and the wall and hope that something sticks - they develop a thorough, data-driven plan to attract, engage and convert your ideal customers. And the results speak for themselves!
87% of small businesses with a marketing plan report successful outcomes, compared to just 13% without one.
Businesses that engage in strategic marketing are 6.7 times more likely to experience success (2024 - The State of Small Business Marketing).
Let’s explore why hiring a marketing strategist can be one of the best investments for your business.
Reason # 1: A Marketing Strategist Creates a Customized Growth Plan
Many small business make the mistake of copying competitors or trying to be everywhere at once. The Problem? What works for one business won't necessarily work for yours.
A marketing strategist takes the time to understand:
Who your ideal customers are
Where they spend their time (social media, search engines, email, etc.)
What messages resonate with them
A good marketing strategist will audit your current marketing efforts and develop a clear, step-by-step plan to help you reach your goals - whether that's increasing your website traffic, improving social engagement, or generating more leads.
Reason #2: Better Online Visibility = More Customers
Did you know that 97% of people check a company's online presence before engaging with a business (100+Digital Marketing Statistics That All Marketers Should Know 2025)?
If your website is outdate, your social media is inconsistent or you are missing key details on your Google listings, potential customers might move on to a competitor before even giving your business a chance. You don't want that!
A marketing strategist can ensure your business has a strong, consistent and professional online presence by:
Optimizing your website for search engines (does SEO ring a bell?)
Creating engaging social media content that attracts the right audience
Managing online business profiles for local visibility
The right marketing strategist can handle everything from content strategy to social media management, to help your business make a great first impression!
Reason #3: Marketing That Works Smarter, Not Harder
Many small business waste time on random marketing efforts - posting on social media inconsistently, running paid ads without a plan, or sending email blasts without tracking the performance. The result? A ton of effort with very little return.
A marketing strategist makes sure that every marketing move has a purpose, by leveraging:
Data to drive decisions instead of guesswork
Automated tools that save time, think email sequences, social post scheduling, etc.
Proven frameworks that guide customers through the sales funnel from awareness all the way to purchase
A good marketing strategist will use analytics to track what's working - so you're only investing in strategies that bring results, not just spinning your wheels.
Reason #4: Cost-Effective Solutions To Save You Money
Hiring a full-time marketing team can be expensive! A strategist, on the other hand, offers expert-level guidance without the overhead costs of an in-house team.
In 2025, businesses can expect to see a cost savings of 15-30% by outsourcing marketing services, making it a strategic move for cost efficiency and gaining access to specialize expertise (35 Outsourcing Statistics For 2025)
Instead of hiring:
A content creator
A social media manager
An SEO expert
A paid ads specialist
You Can get comprehensive marketing support in on place - without the payroll expenses! Marketing strategists offer affordable, flexible solutions so small businesses can get big results without breaking the bank.
Reason #5: The Power of Consistency in Marketing
One of the biggest marketing killers? Inconsistency
Think of marketing like going to the gym- results don't come from one great workout; they come from showing up consistently. A marketing strategist helps keep your brand top-of-mind by ensuring you have:
A content calendar that keeps your messaging fresh
Regular engagement on social media
Ongoing email marketing that nurtures your audience
A marketing strategist helps your business stay consistent with their marketing efforts - so you're always front and center when your customers are ready to make a purchase!
Reason #6: Data-Driven Decisions will Maximize Your Impact
One of biggest mistakes small businesses make? Guessing instead of measuring.
A marketing strategist tracks and analyzes campaigns to see what's working, what's not and comes up what ways to pivot. This means:
No more wasting money on ads that don't convert
Optimizing your website based on real behavior, not just a hunch
Adjusting social strategies to maximize engagement
Don't believe in marketing just for marketing's sake - a marketing strategist believes in marketing that drives real results. That's why using data and insights to constantly refine your marketing strategy over time is so important.
Reason #7: More Time to Focus on What You Do Best
As a business owner, your time is valuable. Every hour spent trying to figure out marketing is an hour not spent growing your business.
A marketing strategist takes the guesswork and stress out of your marketing, so you can focus on what you do best - whether that's serving customers, improving your products or scaling your operations.
Now's the time to get back to running your business - without worrying about what to post next on Instagram!.
Final Thoughts!
Hiring the right marketing stratgist isn't just an expense - its and investment in your business' future success!
When you have a clear, focused marketing strategy, you:
Attract the right customers
Increase brand awareness
Boost sales and conversions
At Kit and Caboodle Marketing, we specialize in helping small businesses create and execute winning marketing strategies. Whether you need a onetime strategy session or ongoing support, we've got you covered!
Ready to take your Marketing to the Next Level?
Let's chat about how we can take your marketing from scattered to strategic so your business can thrive. Book a free discovery session today!
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